Project: Environmental graphics for The Samsung Experience at the Ryder Cup and PGA Championship.
Samsung set up a large tent at the Ryder Cup and PGA Championship to let visitors experience their latest virtual reality and unreleased technology. I was responsible for all environmental graphics, walls, signage, and random stuff like worker uniforms and golf bags.
The events garnered 33 million media impressions and over 200,000 visitors over a four-day period.